Cultivating Connections: Finding and Recruiting Members

In this 60-minute workshop, hear from Heartwood Cohousing’s membership team about the membership recruitment strategies and tactics that work for them.

In 2000, Founding members of Heartwood Cohousing successfully moved into 24 newly constructed homes. Since then, Heartwood has continued to thrive as a close-knit, rural cohousing community on over 300 acres of land.

After years of planning, the community began expanding their community, starting construction on 14 new homes in July 2025. Now in the thick of marketing and recruitment for their Phase 2, Heartwood Cohousing’s members have built upon their previous success, gaining new insight in the process.

Hear from them about what works, what doesn’t, and how they’ve adapted their marketing efforts over the years to reach potential new community members in 2025.