You have a cohousing dream. Or maybe your dream has launched and you simply need more people who will bring you to the finish line. Where do you find those people, how do you capture their attention, and how do you gain their commitment? In this fun and informative intensive, Shelly Parks of CoVision Consulting, will share her tips on the best ways to market your community and secure your members. The morning session will focus on marketing and topics covered will include: Understanding the difference between marketing and sales and why this is important. How to create a Strategic Marketing Plan and what analytics to track to understand if your marketing is working. What is a realistic budget and where will I get the best bang for my buck? And more. The afternoon session will focus on what happens once you’ve captured their attention and how do you convert them to an Equity Member. Topics will included: How do you keep an interested person coming back for more. How to create a membership path and what should you do to help people stay on the path to commitment. Why and how to manage your interested people using a CRM (Customer Relationship Management) system. How to avoid the most common mistakes cohousing communities make in their membership recruitment process.
Topics covered will be applicable for groups just forming and for those needing to get a recruitment boost.